In today's competitive marketing environment, a web site is a valuable marketing addition. But a web site may vary in its effectiveness, depending on many factors ranging from search engine registration to content and to navigation. In order to improve your web site, some way of measuring its effectiveness is needed. This measurement is done by a tool or set of tools that analyze the traffic that visits your site.
A web server can be set up to log all requests that it receives. A software program or tool then takes the contents of the web server's access log, and presents the data in a variety of different ways. In today's competitive marketing environment, log analysis software is certainly needed, for a variety of reasons:
This demonstration uses the Apache web server, which has been set up to log this portion of the site to a separate access log. What you shall see is real-time, real-life numbers of requests made to this portion of our site, including the ones you make visiting this site.